CREATIVE
COPYWRITER
Savannah Calabrese is an award-winning, Orlando-based copywriter who (fortunately) is better on paper.
Her writing is as diverse as any you’d find on Wall Street—containing nearly every industry from food to pharma, biotech to banking, sugar to satellites and beyond. But, in addition to a productive and hyper-diverse background in brand strategy, creation and development, she specializes in simplifying complex concepts for complex companies.
As a creative partner, Savannah’s role is to curate effective, compelling messaging that breathes life into your business—regardless of its audience or industry. The goal is to craft a voice and narrative that creates tangible results and earns your company the attention it deserves.
Tell your brand’s story with a professional storyteller.
hello@savcal.com
Content Showcase
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Crafting a persona that breathes life into your business—and relays your core message with ease and consistency.
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From concept, to outline, to research, to writing, web copy depends on clarity and consistency—regardless of whether it's a 42-page e-commerce website or a one-page website for investors.
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Putting an artistic, engaging, even poetic spin on the written word to improve message readability and efficacy.
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Researching and translating complex concepts into layman's terms—or at least something suitable for the intended audience.
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Research is one of the largest components of copywriting, often consuming as much if not more time than the writing itself. Accuracy and efficacy depend on the thorough, devout exploration of available resources.
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Long form, detailed, informative and interesting copy that takes shape of a blog article, thought leadership, think piece, deep dive or some iteration of journalistic writing.
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Headlines, taglines, social media copy, radio scripts, commercials, campaigns and everything in between.
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Whether it's written on screen or spoken aloud, scripted content relies on copy to outline the entirety of video or digital asset.
Awards & Recognition
Achievements of this caliber are rarely earned without the help and support of others, and this work is no exception. It’s worth acknowledging that she shares many of these accolades with some of the industry’s most talented artists and designers, without whom none of this would be possible.
Complete credits and contributing roles are available for viewing on the AAF’s website. However, in case it isn’t abundantly clear by the massive header and everything else written throughout this site, Savannah’s only contribution to these projects was that of a copywriter (for the copy) or strategist (for the brand identity).
2024 AAF Awards
Best of Online Interactive
Colossal Science & Technology Webpage
2024 AAF Awards
Best of Elements of Advertising
Jupiter Supper Club Brand Identity
2024 AAF Awards
Best of Show
Jupiter Supper Club Brand Identity
2024 AAF Awards
Gold ADDY - Online Interactive
Regal Boats Website
2024 AAF Awards
Gold ADDY - Industry Self-Promotion
Maven Cocktail Book
2024 AAF Awards
Silver ADDY - Online Interactive
Veracio Brand Identity
2024 AAF Awards
Silver ADDY - Copywriting
Colossal Dodo Bird Webpage
2023 AAF Awards
Best of Cross-Platform Campaign
Blockchain Creative Labs Brand Identity
2023 AAF Awards
Best of Local Campaigns
Blue Man Group
2023 AAF Awards
Judge’s Choice - Integrated Brand Campaign
Factory Brand Identity
2023 AAF Awards
Gold ADDY - Online Interactive
FIS Impact Ventures Website
2023 AAF Awards
Gold ADDY - Elements of Advertising
Column Website
2023 AAF Awards
Silver ADDY - Cross-Platform Campaign
Must Love Brand Identity
2023 AAF Awards
Silver ADDY - Cross-Platform Campaign
Factory Website
2023 AAF Awards
Silver ADDY - Online Interactive
Factory Website