CREATIVE

COPYWRITER

I’m an award-winning, Orlando-based copywriter who (fortunately) is better on paper.

My portfolio is as diverse as any you’d find on Wall Street—I’ve worked with nearly everything from food to pharma, biotech to banking, sugar to satellites and beyond. But, in addition to a productive and hyper-diverse background in brand strategy. creation and development, I specialize in simplifying complex concepts for complex companies.

As a creative partner, my role is to curate effective, compelling messaging that breathes life into your business—regardless of its audience or industry. My goal is to craft a voice and narrative that creates tangible results and earns your company the attention it deserves.

Let’s tell your brand’s story together.

hello@savcal.com

CLIENTS

Areas of Expertise

  • Crafting a persona that breathes life into your business—and relays your core message with ease and consistency.

  • From concept, to outline, to research, to writing, web copy depends on clarity and consistency—regardless of whether it's a 42-page e-commerce website or a one-page website for investors.

  • Putting an artistic, engaging, even poetic spin on the written word to improve message readability and efficacy.

  • Researching and translating complex concepts into layman's terms—or at least something suitable for the intended audience.

  • Research is one of the largest components of copywriting, often consuming as much if not more time than the writing itself. Accuracy and efficacy depend on the thorough, devout exploration of available resources.

  • Long form, detailed, informative and interesting copy that takes shape of a blog article, thought leadership, think piece, deep dive or some iteration of journalistic writing.

  • Headlines, taglines, social media copy, radio scripts, commercials, campaigns and everything in between.

  • Whether it's written on screen or spoken aloud, scripted content relies on copy to outline the entirety of video or digital asset.

Awards & Recognition

Achievements of this caliber are rarely earned without the help and support of others, and I am no exception. It’s worth acknowledging that I share many of these accolades with some of the industry’s most talented artists and designers, without whom none of this would be possible.

2024 AAF Awards

Best of Online Interactive

Colossal Science & Technology Webpage

2024 AAF Awards

Best of Elements of Advertising

Jupiter Supper Club Brand Identity

2024 AAF Awards

Best of Show

Jupiter Supper Club Brand Identity

2024 AAF Awards

Gold ADDY - Online Interactive

Regal Boats Website

2024 AAF Awards

Gold ADDY - Industry Self-Promotion

Maven Cocktail Book

2024 AAF Awards

Silver ADDY - Online Interactive

Veracio Brand Identity

2024 AAF Awards

Silver ADDY - Copywriting

Colossal Dodo Bird Webpage

2023 AAF Awards

Best of Cross-Platform Campaign

Blockchain Creative Labs Brand Identity

2023 AAF Awards

Best of Local Campaigns

Blue Man Group

2023 AAF Awards

Judge’s Choice - Integrated Brand Campaign

Factory Brand Identity

2023 AAF Awards

Gold ADDY - Online Interactive

FIS Impact Ventures Website

2023 AAF Awards

Gold ADDY - Elements of Advertising

Column Website

2023 AAF Awards

Silver ADDY - Cross-Platform Campaign

Must Love Brand Identity

2023 AAF Awards

Silver ADDY - Cross-Platform Campaign

Factory Website

2023 AAF Awards

Silver ADDY - Online Interactive

Factory Website