Specializing in decadent, luxurious confections, The Glass Knife raises the bar in the Orlando dessert market. Their brick-and-mortar storefront is clad in art deco interior design and feels reminiscent of a Parisian cafe. While word-of-mouth sufficed to garner a healthy consumer base, advertising new offerings, services or specials had to be done tastefully.

Radio, TV, social and in-store signage felt too informal for the brand, which left print as their only option. These seasonal and promotional print ads can be found in various editions of Orlando Magazine between 2021 and 2024.