Originally "SatBunny,” SkyFi is an app that makes it easy for the average citizen to utilize satellite imagery. The gist is that you can schedule and rent one of SkyFi’s satellites to take a photo of just about anything from space.

It’s not cheap, but it’s a unique service that grants public access to literal space technology and boasts a number of use cases. Ergo, both the brand’s voice and name* needed to sound sophisticated, pithy and future-forward.

*Bonus points for something catchy and verb-able, like Google or Uber.